For this group project, we took cues from AdBusters’ Campaigns and branded a day where people are encouraged to post their message on the walls of their city. The content of the messages is not restricted or censored in any way; post your opinion, favorite quote, political views, religious message, business, art, and post yourself! Every participating poster chooses to include a small logo on the bottom right corner to signify their participation and alignment with the idea of bringing advertising and postering back to the masses—not just reserving it for the multi-million dollar corporations. Participants are able to use an interactive map on the website that would help them find the best location to post their message based on themes and audience.